Some business databases are excellent for finding articles published in trade journals, magazines, and scholarly sources. These include:
Some databases are best for locating business intelligence in the form of proprietary reports and data. These include:
"Everything" Search - the search box on Gutman's home page
When you need to find research to inform your thinking and to challenge or support your thesis, an excellent first step is to check our catalog. Searching "Everything" means searching for any source type (articles, books, ebooks, videos, conference proceedings, and more) across many of our 225+ subscription databases at once. You cannot ask our catalog a question, so brainstorm for keywords first and consider trying a Boolean logic search with AND, OR, or NOT.
| Boolean Operator | Search Example | How does it work? |
|---|---|---|
| AND | apparel AND "market analysis" |
AND narrows a search by retrieving sources with all your terms Putting terms in quotation marks retrieves sources with those keywords next to each other |
| OR | entrepreneur OR startup | OR broadens a search by finding sources with either term |
| NOT | marketing NOT print | NOT narrows a search by excluding sources with an unwanted term |
