Skip to Main Content
Jefferson: Thomas Jefferson University - Home of Sidney Kimmel Medical College
Jefferson Libraries Home | Academic Commons Home

Fashion Merchandising and Management

This research guide supports the needs of students in the Fashion Merchandising Program. 

Getting Started: Find Journal Articles, Books, & More

"Everything" Search - the search box on Gutman Library's home page

When you need to research fashion merchandising, an excellent first step is to check our catalog. Searching "Everything" means searching for any source type (articles, books, ebooks, videos, conference proceedings, and more) across many of our 225+ subscription databases at once. You cannot ask our catalog a question, so brainstorm for keywords first and consider trying a Boolean logic search with AND, OR, or NOT.

Keywords to try: clothing and dress, clothing trade, fashion merchandising, merchandising, retail trade, visual merchandising 

 

Boolean Operator Search Example How does it work?
AND sales AND "fashion merchandising"

AND narrows a search by retrieving sources with all your terms

Putting terms in quotation marks retrieves sources with those keywords next to each other

OR influencer OR "social media" OR broadens a search by finding sources with either term
NOT marketing NOT print NOT narrows a search by excluding sources with an unwanted term

 

Key Database Resources

Business Databases that Cover the Apparel Industry

Dixon Library
FAQ
Library Hours
Request a Consultation
Gutman Library
FAQ
Library Hours
Request a Consultation
Scott Library
FAQ
Library Hours
Request a Consultation