This reference guide supports the needs of a student in the Fashion Merchandising Program.
Other basic business reference guides which may be helpful.
Starting Your Research
Since an awareness of the needs of the buying public is important in developing a merchandising strategy, the constant reviewing of the internet and published magazines is generally the preferred method of analyzing contemporary styles and trends. However books can still provide a knowledge foundation on which to build a firm merchandising policy
In searching the book collection, consider using the following terms under subject browse:
clothing and dress
Book Collection Search