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Global Fashion Enterprise   Tags: all_guides  

Resources which support the Apparel Industry and Retailing.
Last Updated: Mar 26, 2014 URL: http://libguides.philau.edu/fashion_merchandising Print Guide RSS Updates

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Where to Start

This reference guide supports the needs of a student in the Fashion Merchandising Program. 

Other basic business reference guides which may be helpful.

Research Book Catalog Subjects

 Starting Your Research

Since an awareness of the needs of the buying public is important in developing a merchandising strategy, the constant reviewing of the internet and published magazines is generally the preferred method of analyzing contemporary styles and trends.  However books can still provide a knowledge foundation on which to build a firm merchandising policy

In searching the book collection, consider using the following terms under subject browse:

 

clothing and dress
clothing trade
fashion merchandising

merchandising
retail trade
visual merchandising

 

Book Collection Search

     
      
     

    An Example of Selected Book Titles in the Field

    Cover Art
    Fashion and the Consumer - Jennifer Yurchisin
    Call Number: 687.0688 Y95f
    Berg, 2010

    Cover Art
    How to Set Up and Run a Fashion Label - Toby Meadows
    Call Number: 687.0681 M482h
    Laurence King, 2009

    Cover Art
    Fashion Brand Merchandising - Gordon Kendall
    Call Number: 687.0688 K33f
    Fairchild, 2009


    Cover Art
    Apparel Merchandising - Jeremy A Rosenau
    Call Number: 687.0688 R813a2
    Fairchild, 2006

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