General Business Indexes which Incude the Apparel Industry
EResources Useful in Apparel & Design
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Where to Start
This reference guide supports the needs of a student in the Fashion Merchandising Program.
Other basic business reference guides which may be helpful.
Research Book Catalog Subjects
Starting Your Research
Since an awareness of the needs of the buying public is important in developing a merchandising strategy, the constant reviewing of the internet and published magazines is generally the preferred method of analyzing contemporary styles and trends. However books can still provide a knowledge foundation on which to build a firm merchandising policy
In searching the book collection, consider using the following terms under subject browse:
clothing and dress
clothing trade
fashion merchandising
merchandising
retail trade
visual merchandising
Book Collection Search
An Example of Selected Book Titles in the Field
Special Collections Librarian |
 Stan Gorski Links: Profile & Guides |
Librarian |
 Barbara Lowry Links: Profile & Guides |
Help
Library Research Help
- Get Articles and Books Not in Gutman Library Collections (Interlibrary Loan)
- Connecting to Library Resources from Off-campus
- Technology Help (Office of Information Resources)
- Writing Assistance (Learning and Advising Center)
- Bibliography Creation Assistance with RefWorks Software
- Library Hours
- Contact the Library
Research Tutorial
Research Tutorial
Empower is a good general tutorial on conducting research--it is especially helpful for students new to research, or students new to the university.
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