General Business Indexes which Incude the Apparel Industry
EResources Useful in Apparel & Design
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Where to Start
This reference guide supports the needs of a student in the Fashion Merchandising Program.
Other basic business reference guides which may be helpful.
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Starting Your Research
Since an awareness of the needs of the buying public is important in developing a merchandising strategy, the constant reviewing of the internet and published magazines is generally the preferred method of analyzing contemporary styles and trends. However books can still provide a knowledge foundation on which to build a firm merchandising policy
In searching the book collection, consider using the following terms under subject browse:
clothing and dress
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