Getting Started
The library provides both online and print resources to support your marketing research.
The pages on this guide you to databases and other online resources on specific areas of research.
- Research Articles+News SourcesProvides databases, journals, and research web sites that focus on marketing
- Advertising, Brands, BrandingDatabases and journals that provide research and news on advertising and the advertising industry, as well as databases, journals and books that cover brands and branding.
Also includes databases providing images and slogans of advertising campaigns; a great way to explore the history of advertising. - Industry Research and TrendsResources for researching industries and consumers for which marketing activities will be planned.
Finding Books on Marketing
Search for Print+Electronic Books |
Suggested Search Terms
Internet Marketing Marketing Management
New Products Marketing International Business Enterprises Marketing
Featured Books on Marketing
Call Number: 658.848 S129k
ISBN: 1412934281
Call Number: 658.84 R988u
ISBN: 0749453893
Call Number: 658.8342 Z22m
ISBN: 1422121151
Librarian |
 Barbara Lowry Links: Profile & Guides |
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